Privacy Policy

Last updated: June 2026

1. Introduction

VANTOURE (“we”, “our”, “us”) operates this website and online store, including all related content, functionality, tools, services, and products (collectively, the “Services”).

This Privacy Policy explains in detail how we collect, use, disclose, store, and protect your personal information when you visit, browse, or make a purchase from our Services, or otherwise interact with us.

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue use of the Services immediately.

This Privacy Policy is intended to comply with applicable privacy laws including, where applicable:

  • California Consumer Privacy Act (CCPA) as amended by CPRA
  • General Data Protection Regulation (GDPR)
  • UK GDPR
  • Other applicable U.S. state privacy laws

2. Information We Collect

We collect personal information that identifies, relates to, describes, or could reasonably be linked directly or indirectly to you.

We collect the following categories of personal information:

2.1 Information You Provide to Us Directly

When you interact with our Services, you may provide:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information (processed securely via third-party processors)
  • Account credentials (username, password, authentication data)
  • Customer support communications
  • Product reviews or feedback
  • Prescription data (if purchasing prescription eyewear)

2.2 Order and Transaction Data

We collect information related to your transactions, including:

  • Products viewed
  • Products added to cart or wishlist
  • Purchase history
  • Order details (items, quantities, pricing)
  • Returns, exchanges, and cancellations
  • Shipping and delivery status

2.3 Device and Technical Information

When you access our Services, we may automatically collect:

  • IP address
  • Device type and identifiers
  • Browser type and version
  • Operating system
  • Time zone settings
  • Referring URLs
  • Site interaction behavior
  • Clickstream data

2.4 Usage Data

We collect information about how you interact with our website, including:

  • Pages visited
  • Time spent on pages
  • Navigation patterns
  • Search queries
  • Interaction with product listings
  • Add-to-cart and checkout behavior

2.5 Cookies and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies to:

  • Enable core website functionality
  • Maintain session state
  • Improve performance and analytics
  • Remember user preferences
  • Provide personalized advertising
  • Measure advertising effectiveness

Third-party tools may include:

  • Meta Pixel (Facebook/Instagram)
  • Google Analytics
  • Google Ads conversion tracking
  • TikTok Pixel (if enabled)
  • Shopify analytics tools

You may control cookies through your browser settings; however, disabling cookies may affect website functionality.

3. Sensitive Information (Prescription Eyewear)

If you purchase prescription eyewear, we may collect and process prescription-related information, including but not limited to:

  • Sphere (SPH)
  • Cylinder (CYL)
  • Axis
  • Pupillary Distance (PD)
  • Additional optical measurements provided by you

We treat this information as sensitive in nature and use it strictly for:

  • Manufacturing prescription lenses
  • Order fulfillment
  • Quality control
  • Customer service support related to optical products

We do not sell or use prescription data for advertising purposes.

4. How We Collect Information

We collect personal information from the following sources:

4.1 Directly from You

When you:

  • Place an order
  • Create an account
  • Contact customer support
  • Subscribe to marketing communications
  • Submit prescription information

4.2 Automatically Through the Website

Using:

  • Cookies
  • Web beacons
  • Pixels
  • Log files
  • Analytics tools

4.3 From Service Providers

Including:

  • Shopify (commerce infrastructure)
  • Payment processors
  • Shipping carriers
  • Marketing platforms
  • Analytics providers

4.4 From Advertising and Analytics Partners

We may receive aggregated or pseudonymized data from:

  • Meta
  • Google
  • TikTok
  • Other advertising networks

5. How We Use Personal Information

We use your personal information for the following purposes:

5.1 Providing Services

  • Processing orders and payments
  • Fulfilling and shipping orders
  • Managing customer accounts
  • Handling returns, refunds, and exchanges
  • Providing customer support
  • Sending order confirmations and updates

5.2 Business Operations and Improvement

  • Improving website functionality
  • Optimizing user experience
  • Conducting analytics and performance tracking
  • Improving product offerings
  • Debugging and error correction

5.3 Marketing and Advertising

We may use personal information to:

  • Deliver personalized advertising across platforms
  • Show retargeted ads based on browsing behavior
  • Send promotional emails or SMS (if opted in)
  • Measure ad performance and conversions

Marketing platforms may include:

  • Meta Ads (Facebook/Instagram)
  • Google Ads
  • TikTok Ads

You may opt out of marketing communications at any time.

5.4 Security and Fraud Prevention

We use data to:

  • Detect fraudulent transactions
  • Prevent unauthorized access
  • Monitor suspicious activity
  • Protect our website and users

5.5 Legal Compliance

We may process personal information to:

  • Comply with applicable laws
  • Respond to legal requests
  • Enforce our Terms of Service
  • Protect our legal rights

6. How We Share Personal Information

We do not sell personal information in the traditional sense; however, we may share personal data in the following contexts:

6.1 Service Providers

We share information with vendors who perform services on our behalf, including:

  • Shopify (store hosting and infrastructure)
  • Payment processors (e.g., Stripe, PayPal)
  • Shipping and logistics providers
  • Email marketing providers
  • Customer support systems
  • Analytics providers

These providers are contractually obligated to process data only as instructed.

6.2 Advertising and Marketing Partners

We may share or make available certain personal information to advertising partners for purposes such as:

  • Targeted advertising
  • Ad measurement
  • Audience segmentation
  • Conversion tracking

This may be considered “sharing” under California law.

6.3 Legal and Compliance Disclosures

We may disclose personal information:

  • To comply with legal obligations
  • In response to subpoenas or court orders
  • To enforce our policies
  • To protect rights, safety, or property

6.4 Business Transfers

If VANTOURE is involved in a merger, acquisition, restructuring, or asset sale, personal information may be transferred as part of that transaction.

6.5 With Your Consent

We may disclose personal information where you explicitly direct or authorize us to do so.

7. Shopify Platform Disclosure

Our Services are hosted by Shopify Inc.

Shopify acts both as:

  • A service provider (data processor)
  • And in some cases an independent data controller

Shopify processes personal information to:

  • Provide commerce infrastructure
  • Secure transactions
  • Improve platform performance
  • Conduct analytics and business intelligence

Your information may be transferred to servers located in the United States and other jurisdictions.

For more information, see Shopify Privacy Policy:
https://www.shopify.com/legal/privacy

8. Behavioral Advertising & Tracking

We use tracking technologies to support personalized advertising.

This may include:

  • Tracking browsing behavior across websites
  • Retargeting ads on social platforms
  • Measuring ad effectiveness

You can opt out via:

  • Meta Ad Preferences
  • Google Ad Settings
  • Digital Advertising Alliance (DAA)
  • Network Advertising Initiative (NAI)

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

9.1 Right to Access

You may request information about the personal data we hold about you.

9.2 Right to Deletion

You may request deletion of your personal information, subject to legal exceptions.

9.3 Right to Correction

You may request correction of inaccurate personal information.

9.4 Right to Data Portability

You may request a copy of your personal data in a portable format.

9.5 Right to Opt-Out

You may opt out of:

  • Targeted advertising
  • Sale or sharing of personal data
  • Certain profiling activities

9.6 Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information is collected
  • Request deletion of personal information
  • Opt out of “sale” or “sharing” of personal data
  • Limit use of sensitive personal information
  • Request correction of inaccurate data

We honor Global Privacy Control (GPC) signals.

11. Data Retention

We retain personal information only as long as necessary for:

  • Order fulfillment
  • Legal compliance
  • Fraud prevention
  • Dispute resolution
  • Business recordkeeping

After retention is no longer required, data is securely deleted or anonymized.

12. Security of Information

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

However, no system is completely secure, and we cannot guarantee absolute security.

13. International Data Transfers

Your information may be transferred outside your country of residence, including to the United States.

Where required, we rely on legal safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Equivalent approved transfer mechanisms

14. Children’s Privacy

Our Services are not directed to individuals under the age of 18.

We do not knowingly collect personal information from minors.

If we become aware that we have collected such data, we will delete it promptly.

15. Third-Party Websites

Our Services may contain links to third-party websites.

We are not responsible for the privacy practices of such websites and encourage you to review their policies separately.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a revised “Last updated” date.

Continued use of the Services after changes constitutes acceptance.

17. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

📧 hello@vantoure.com